About Us

 Scroll to meet the members of our team! Welcome to the wolf pack.

Photo: Philippe Salomon

Nicole Haddad (Designer) and Jordan Haddad (CEO) are the children of Brazilian jazz musicians who bring their unique heritage to their business. Their clothing line, Lobo Mau, was founded by Nicole in 2008 after completing her Master’s in Fashion Design from Drexel University. Her clothing line became an instant hit with the women of Philadelphia, and she has since cultivated close relationships with her customers. Her unique sense of style, eye-grabbing prints, and comfortable, easy silhouettes made her clothing stand out in a sea of fast fashion. Fun fact: Nicole’s obsession with Pomeranians inspired her to make her best-selling piece, The Pom Jacket.

Jordan (CEO) gained his professional business development experience in the engineering & manufacturing staffing industry. After 4 years in the corporate arena, Jordan went back to his roots to rediscover something that felt more familiar to him: family business. Jordan joined Lobo Mau in 2016 and has since grown company revenue by 98% and tripled their internal staff. Nicole and Jordan have discovered their unstoppable dynamic of left-brain/right-brain styles to form a company that is true to their shared values, while scratching their entrepreneurial itch. Fun fact: Jordan is a musician and plays in a local rock band, Flightschool, which originated from his days at Franklin & Marshall College.

Our Associate Technical Designer, Shanice is a liaison between our local and national Lobo Mau Wolfpack community. She supports our Head Designer, Nicole in design concepts, product development and oversees in-house fulfillment of orders as well as inventory management. She also assists in training all co-op / internship-based team members and aids in the development of Standard Operating Procedures (SOP’s). Shanice started with Lobo Mau as a Fall 2019 Production Intern after graduating from the Academy of Art University with a Bachelor of Fine Arts in Fashion - Knitwear Design and has worked within her current role since the Flagship Store's grand opening in February 2020. Fun fact: Shanice was ambidextrous in middle school!                               

Meet the newest addition to our team! Anna is our Flagship Store Manager. As store manager, she will be styling our clients, running our social media platforms, and planning events! She studied Fashion Design at Drexel University and has experience working in couture bridal alterations, technical design, as well as a production coordinating for the local Philly brand, Anaak. Anna is thrilled to be working with Lobo Mau as she has been captivated by slow fashion and sustainability for nearly 10 years. Come stop by our Flagship Store to see her or make a private appointment where she can help you find your next great look! Fun fact: Anna has been sewing since she was 7 years old!

Sophie is our Design and Merchandising Co-Op student from Drexel University. Her main roles revolve around helping at our flagship. She works alongside Shanice in assisting with daily operations and helps Jordan with business planning and e-commerce. Sophie is also our Zero Waste Coordinator for our Zero Waste Partnership with the city. Sophie has a strong interest in the business side of fashion and how to implement sustainability in every day operations. She is expected to graduate in 2023 with a Bachelor of Science in Marketing and a Minor in Retail.                                                                                                                                                                                                                                                                              

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