About Us

 Scroll to meet the members of our team! Welcome to the wolf pack.

Photo: Philippe Salomon

Nicole Haddad (Designer) and Jordan Haddad (CEO) are the children of Brazilian jazz musicians who bring their unique heritage to their business. Their clothing line, Lobo Mau, was founded by Nicole in 2008 after completing her Master’s in Fashion Design from Drexel University. Her clothing line became an instant hit with the women of Philadelphia, and she has since cultivated close relationships with her customers. Her unique sense of style, eye-grabbing prints, and comfortable, easy silhouettes made her clothing stand out in a sea of fast fashion. Fun fact: Nicole’s obsession with Pomeranians inspired her to make her best-selling piece, The Pom Jacket.

Jordan (CEO) gained his professional business development experience in the engineering & manufacturing staffing industry. After 4 years in the corporate arena, Jordan went back to his roots to rediscover something that felt more familiar to him: family business. Jordan joined Lobo Mau in 2016 and has since grown company revenue by 98% and tripled their internal staff. Nicole and Jordan have discovered their unstoppable dynamic of left-brain/right-brain styles to form a company that is true to their shared values, while scratching their entrepreneurial itch. Fun fact: Jordan is a musician and plays in a local rock band, Flightschool, which originated from his days at Franklin & Marshall College.

Our Associate Technical Designer, Shanice is a liaison between Lobo Mau Studio and Flagship Store. She supports our Head Designer, Nicole in design concepts, product development and oversees our in-house / store fulfillment of orders as well as inventory management. She also assists in training all co-op / internship based team members and aids in the development of Standard Operating Procedures (SOP’s). Shanice started with Lobo Mau as a Fall 2019 Production Intern after graduating from the Academy of Art University with a Bachelor of Fine Arts in Fashion - Knitwear Design and has worked within her current role since the Flagship Store's grand opening in February 2020. Fun fact: Shanice was ambidextrous in middle school!

Maddie is the Brand Strategist for Lobo Mau. Her main responsibilities include running our Instagram accounts (@lobomauclothing & @lobomauflagship), creating marketing campaigns, and analyzing customer data/sales. She is also passionate about sustainability and has taken on the responsibility of coordinating our Zero Waste Partnership with the City of Philadelphia. Maddie started as a Winter 2019-2020 Studio Intern and began this new role after graduating from the University of Delaware in May 2020 with a Bachelor of Science in Fashion Merchandising and a Minor in Sustainable Apparel and Textile Innovation. Fun fact: Maddie lived in Paris for 5 weeks and interned with Elie Saab for Paris Fashion Week while there. 

Our Store Manager Rachel began working in independently owned boutiques in Philadelphia 15 years ago. She studied Fashion Design at Drexel University and Moore College of Art and Design, and is currently completing her degree in Textiles and Fibers at the University of the Arts. Rachel's outgoing personality makes every shopping experience fun and memorable. Come stop by our Flagship Store to see her or make a private appointment where she can help you find your next great look! Fun fact: Rachel was born in Jerusalem, Israel and has dual citizenship.

Trevor is our Design and Merchandising Co-Op student from Drexel University. His main roles revolve around helping in our studio. He works in design and production with Nicole, as well as Shanice; and is learning all about screen printing and textiles. Trevor also has a strong interest in the business side of fashion and has been working with Maddie on marketing, eCommerce, and our Zero Waste Partnership with the city. Trevor is very passionate about sustainability, as well as inclusion especially in the LGBTQ+ community. He is expected to graduate in 2022 with a Bachelor of Science in Design and Merchandising and a Minor in Women and Gender Studies. Fun Fact: Trevor was the first baby born in the state of Vermont in the year 2000.                                                                                                                                                                                                                                                                              


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