About Us

Lobo Mau is a Philadelphia-based fashion brand known for its bold, innovative designs and commitment to sustainability and social responsibility. Founded by siblings, Jordan and Nicole Haddad, Lobo Mau blends art and fashion, creating unique, hand-printed textiles that make a statement. Lobo Mau is dedicated to fostering community and creativity, making it a standout in the Philadelphia fashion scene. Read more about our values or scroll to meet our team!

Slow FashionEthical Practices
Our MaterialsZero Waste

Our Team

Owner + Creative Director

Nicole Haddad

Nicole Haddad, the founder of Lobo Mau and sibling of CEO Jordan Haddad, has a rich heritage as the child of Brazilian jazz musicians. She launched her clothing line in 2008 after earning a Master’s in Fashion Design from Drexel University. Nicole's designs quickly resonated with the women of Philadelphia, fostering strong customer relationships. Her unique style, characterized by eye-catching prints and comfortable, easy silhouettes, distinguishes her in a market dominated by fast fashion. A notable highlight of Nicole's creativity is her best-selling piece, The Pom Jacket, inspired by her love for Pomeranians.

Owner + CEO

Jordan Haddad

Jordan Haddad, sibling of Nicole Haddad, combines his professional business development experience with his family's creative roots. After spending four years in the engineering and manufacturing staffing industry, he joined Lobo Mau in 2016. Under his leadership, the company has tripled in size. Jordan and Nicole leverage their complementary left-brain/right-brain dynamic to build a company that reflects their shared values and entrepreneurial spirit. A notable aspect of Jordan's life is his passion for music; he plays in the local rock band Flightschool, which originated during his time at Franklin & Marshall College.